Fever pitch as top summer of sports hots up
15 May 2012

The seeds are sown for a spectacular summer of sport in 2012. Everris has a passion for turf, but it is where the tireless work of groundsmen ends and the real business of creating champions begins that equally gets our pulses racing.

Anticipation is mounting for a jam-packed calendar of back-to-back events, with the London 2012 Olympics, the European Championships and Wimbledon among the highlights. The expertise and technology of Everris comes into its own when developing solutions for the biggest events on the planet. Top national stadiums across Europe are relying on Everris fertilizers and seeds throughout the four seasons.

This year’s centrepiece will, of course, be the Olympics. We have proven our enduring support for the greatest sporting spectacle on Earth, having successfully supplied turf for the iconic ‘Bird’s Nest’ National Stadium at the Beijing 2008 event. Everris will be cheering on once more as the world’s best athletes compete at the United Kingdom’s capital in July and August.

Of course, perfect, hard-wearing lawns are synonymous with Wimbledon, and it will come as no surprise that Everris’ iTurf programme has been deployed on the courts of SW20 this year. The long traditions of tennis’ premier event will be played out on grass that has been strengthened by combining Greenmaster Pro-Lite fertilisers for improved longevity, with Greenmaster Liquid fertilisers for quicker action and Primo Maxx plant growth regulator for a thicker, healthier sward.

But it is not all about the lush greens staging the biggest events. Beyond the gaze of billions of TV viewers, groundskeepers will continue to turn to Everris’ turf programmes for their training pitches to ensure athletes are at their peak and primed to perform, from the Premier League to international tournaments. Among our top class products used in football are ProSelect grass seeds range, Sportsmaster granular and WSF fertilizer, Primo Maxx plant growth regulator and H2Pro wetting agent.

Whether it is athletic parks, lawn tennis courts, football and rugby stadiums, training pitches or golf greens, Everris’ comprehensive range of precision fertilizers, superior quality seed and plant protection products will provide the solution. Our advanced technologies offer targeted control, whatever your sporting needs, ensuring turf is always at its best. What’s more, Everris’ integrated turf treatments, called iTurf, tailor a site-specific programme for the year to help groundsmen and greenkeepers manage their pitch and course to the highest standards.

Everris’ philosophy is to use the best products in the most efficient and responsible way. What that means in practice is that greens will run at their fastest, pitches will stand up to the rigours demanded of them and parks will be as green as can be - you’d expect nothing less for top-class sport. So whatever your passion, from football to athletics, know that Everris will be supporting champions to excel this summer.